How to squeeze the most value from testimonials:
Testimonials from your clients have tremendous power. Think about how you value a personal recommendation. Other people are more likely to buy on recommendation too – first hand is best and testimonials next. It’s known as social proof. So today I want to talk about how to squeeze the most value you can from a testimonial when you receive one.
Let me give you an example: This week I received a testimonial from Nancy Gilchrist. I have to tell you that before our first coaching session, I read Nancy’s profile on Linked-In. Wow! It was impressive! Qualifications and experience up the Gazoo! so it was really special to receive this:
“When I first started with Jane I had a great many ideas and not
enough structure. I was spending a lot of time trying to tie all the strands together without a firm grasp of what I was really trying to achieve.
Jane worked with me on many levels, both professional and personal, and helped me create more structure in my approach. She also helped me gain more belief in myself and my aims. One especially powerful session was when ….” scroll down to read the full testimonial.
So, how will I use this and how can you use the ones you receive?
Written content: You can put them as straight testimonials on your website, on leaflets, on business cards, on other literature, after your signature on an email, on social media…..the list goes on.
Conversation and talks: You can weave what your clients have said in testimonials into your conversations with potential new clients and into any talks you give. Tell their story the way they have given you permission to do.
Self-motivation: If you’re doubting yourself and you need a bit of a boost – read through your testimonials to remind yourself of how much you help your customers. (For this you can use any nice comments or emails you receive too.)
That’s what I’ll be doing: Nancy’s testimonial will be on my website, it will motivate me, and I’ll mention it in conversations. (See what I’ve done here?!)
What will you do now to squeeze the value from your testimonials?
Make it fun, make it easy, make it happen!
“When I first started with Jane I had a great many ideas and not enough structure. I was spending a lot of time trying to tie all the strands together without a firm grasp of what I was really trying to achieve.
Jane worked with me on many levels, both professional and personal, and helped me create more structure in my approach. She also helped me gain more belief in myself and my aims. One especially powerful session was when she helped me re-discover the confidence I had had in the past. Over the subsequent sessions she kept reminding me how far I had come. It was both true and very uplifting to hear. In other sessions she gave me very helpful practical tips; some about office administration, others about negotiating tactics. She was also quick to give me several useful contacts that helped to develop my business in a more professional way.
Now, I have a clear sense of direction and this not only makes my work more efficient and effective but makes everything so very much more enjoyable. I have achieved several of my goals ahead of time and the others are evolving well.
I would recommend Jane to anyone because she is practical, supportive, imaginative, encouraging and a good listener. I particularly liked working with her because as a working woman and a mother I felt she was on the same wavelength. I really felt I had an ally.”